In every marketing campaign, the need to be cost effective is always one of the central influences of the decision. The problem with this focus, however, is that it can completely destroy your campaign if you’re not careful – there is a difference between being cost effective and being cheap. Many businesses have found that the best way to strike a balance is with promotional t-shirts.
How can promotional t-shirts assist with cost effectiveness?
- Likely to be worn
Being an article of clothing ensures that t-shirts are bound to be worn at one time or another, even if it’s just to do some work outside. This means that anyone who comes into contact with the wearer will also be exposed to your brand. When you are determining the cost of a promotional product, you need to work out the cost per brand impression.
- Long lasting
If you have opted for quality materials (which doesn’t necessarily equate to a higher cost), you can rest assured that the t-shirts you hand out will be long lasting. This means that they will be worn numerous times, thereby increasing the number of brand impressions. A poor quality top that is only worn once and binned is not cost effective at all.
- Attractive & comfortable
If you have taken the time to come up with an aesthetically pleasing design for your t-shirts (which doesn’t really alter the costs of printing or embroidering), you can rest assured that recipients will be more inclined to wear them. You should also take the time to choose a comfortable material, such as cotton, which will also not affect the cost.
- Range of styles
These days, there are a wide range of t-shirt styles available, allowing you to choose one that will best meet the needs of your recipients. Choose from how fitted and how loose the garment is to the shape of the neck and even how long the top is. All of these choices will work towards making recipients more likely to pull your clothing out and put it on.
If you are looking for a cost efficient way to get your brand known amongst the general public, promotional t-shirts are the ideal solution. We hope that we have put all of your fears regarding the cost of these garments to rest and that you will consider clothing for your next marketing campaign. It’s time to do something different to your competitors and stand out from the crowd.
